When video footage from a ketchup plant outside Cairo, Egypt went viral, Heinz quickly launched a PR campaign to cover their tracks.
In the clip, footage demonstrates that rotten tomatoes are used at the plant to manufacture the world’s most popular ketchup brand.
In the short clip which is circulating the globe as you read this, one man stands on top an open box of tomato as he hurls the rotten food into the processing line.
Now that the clip has gone viral, the food giant announced that they are “100 percent committed to quality”.
Meanwhile the video evidence seems to indicate that the quality on the Heinz production line seems to be “completely misleading and inaccurate.”
Scroll down to learn what Heinz is really using as their ingredients in ketchup…
After reviewing the footage, Heinz Egypt did not deny that the footage was filmed at their location. But the firm did claim that the “edited” video portrayed an “unreal picture.” But watch the clip and be the judge for yourself.
Heinz tried to get out in front of this public relations disaster by releasing a statement. But now consumers in American and around the world are questioning whether Heinz can be trusted to provide quality food.
It said in a statement: “The edited footage shows an unreal picture and neglects the processing stages, hence gives the wrong impression. t is important for everyone to know that we use only healthy tomatoes, all of which are processed using industry-best standards.
As always, we remain 100 percent committed to the cleanliness and quality of our tomatoes and the safety of our consumers.”
Customers in Egypt are furious. They claim that Heinz did not dispel their fears. Now they cannot trust the ketchup brand.
Heinz has been challenged to create their own video demonstrating how the famous condiment is created.